Following the much-anticipated announcement in June, PUMA and global K-pop sensation Rosé from BLACKPINK are proud to unveil their first official campaign together. 

After making a stylish arrival at the airport, the first chapter of the partnership spotlights the PUMA Palermo, with Rosé showcasing the iconic low-top in her unique style. Set in the lively streets of Seoul, Rosé wears classic “Cobalt” and “Black” colorways of the Palermo Vintage, showcasing the shoe’s bright, playful colors and classic terrace gum sole. Rosé pairs the Palermo with stadium-inspired PUMA looks. 

PUMA’s partnership with Rosé will center around PUMA’s catalog of iconic silhouettes such as the “Rewrite the Classics” program, which celebrates PUMA’s most timeless footwear shapes and brings them into a new generation. Fusing music and style, Rosé’s ambassador role will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. PUMA and Rosé will reveal more from their creative partnership later this year.

The PUMA Palermo will be available starting July 18 on PUMA.com, at PUMA stores in 313@somerset, VivoCity, Bugis+, ION Orchard, OG People's Park, United Square, and selected Limited Edt stores. Additional colorways will be released soon. Stay tuned to PUMA’s Instagram account @pumasingapore for more details.

TEAM WANG design is thrilled to announce the launch of the new SPARKLES - I SEE THE LIGHTS collection. This vibrant summer collection introduces new lambskin slippers alongside a variety of other products. The collection will be released in two drops, with the first drop available on July 20 on the TEAM WANG design official website, designated boutique stores, and the WeChat mini program. Pop-up spaces will open in China and Thailand starting from July 20. Don't miss out on this exciting release!

"I SEE THE LIGHTS" symbolizes the arrival of new beginnings and hope. It reflects Creative Director Jackson Wang's inner exploration of emotions and his ultimate journey to finding inner light. Vibrant colors and lights symbolize happiness and acceptance, embodying youth, freedom, and an infinite longing for a bright future. This collection represents a relentless pursuit and love for life, as well as the endless trials and inclusiveness of life on a higher scale. 

The addition of Fashion Director Mobolaji Dawodu infuses the collection with experimentation and breakthroughs, aligning with TEAM WANG Design's original intention of refusing to be defined by a single label, continuously pushing boundaries, and embracing adventure. Dawodu, renowned for his work as GQ's fashion director at large, brings his unique perspective and mastery of fashion, integrating diverse cultural elements and personality traits into dynamic and innovative styling designs. His impressive portfolio includes styling for internationally acclaimed artists such as Rihann
a, Kanye West, and Pharrell Williams, and creating looks for fashion shows, ad campaigns, and films.

The collection is available globally. For a complete list of our official distribution partners, please visit our website at www.teamwangdesign.com.

Seoul-based band HYUKOH and Taipei-based band Sunset Rollercoaster have joined forces for the collaborative album 'AAA', which is out now via DOOROODOOROO ARTIST COMPANY and Sunset Music Productions Co. Ltd.

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A casual chat in 2020 seemingly foretold the collaboration between the Seoul-based and Taipei-based bands. It led to musical collaborations like Sunset Rollercoaster’s remake version of “Help” from HYUKOH’s album, 'through love', and OHHYUK’s feature on the Sunset Rollercoaster track “Candlelight” from their album, 'Soft Storm'. When Sunset Rollercoaster visited Seoul for a headline show in March 2023, the audience spotted HYUKOH members at the show, which took the anticipation of a collaboration of the two bands to another level. After they discovered their chemistry in the studio, the two bands decided to create a full-length project together, the result being 'AAA'.