In a groundbreaking move that marries the worlds of music, fashion, and athletic wear, PUMA has officially announced their latest partnership with Rosé, the powerhouse vocalist of the iconic K-pop group BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. As the new face of the brand, Rosé will spearhead the “Rewrite the Classics” initiative, breathing new life into PUMA’s most celebrated designs and ensuring they resonate with a contemporary audience.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her own way. As part of this elite roster, Rosé’s role promises to be multifaceted, leveraging her musical prowess and fashion-forward mindset to redefine PUMA’s classic offerings.

Maria Valdes, Chief Product Officer for PUMA, expressed her excitement about the partnership: “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, and Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together” .

Rosé’s journey to stardom is nothing short of inspiring. Born in New Zealand and raised in Australia, she discovered her passion for music early on. Mastering the piano and guitar, she honed her singing and songwriting skills, eventually rising to global fame with BLACKPINK. Rosé’s debut album ‘R’ was released in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

With Rosé’s influence, PUMA is poised to embark on a transformative era, blending its rich heritage with the dynamic energy of one of today’s most influential artists. Fans worldwide eagerly await the innovative campaigns and stylish collections that this powerful collaboration is sure to produce.

Netflix is gearing up for a monstrous summer showdown as Sweet Home returns for its third and final season on July 19, bringing the epic tale of survival and evolution to a thrilling conclusion.

Since its debut, the apocalyptic horror series has captivated audiences worldwide.  Season 1 introduced viewers to a chilling world overrun by grotesque K-creatures, marking a historic moment as the first Korean series to crack the Netflix Global Top 10 TV (Non-English) list.  Season 2 continued the journey by expanding the universe and exploring deeper themes.

In Season 3, the line between monster and human blurs with each passing moment and humanity grapples with the emergency of neo humans in a world on the brink of annihilation, marking the climax of the monsterisation saga. The poster features Hyun-su (Song Kang) amidst a city in ruins, his extended monster wing hinting at internal turmoil as he was last taken over by a monster at the end of Season 2. Mysterious cocoons hang overhead, suggesting a new era on the horizon.

 The new season promises to bring a fitting close to the epic series and to complete the stories of each character, including:

• Nam Sang-won, who appeared in the body of Pyeon Sang-wook (Lee Jin-uk) before Dr. Lim (Oh Jung-se)
• Eun-hyeok (Lee Do-hyun), who was born anew with a complete body from a cocoon
• Yi-kyung (Lee Si-young), whose maternal instincts are mixed with love and fear for her child, Kid (Kim Sia), who was born as a monster
• Eun-yu (Ko Min-si), who went from an adolescent student to an adept warrior
• Private Park (Jinyoung), who grows closer to the lone wolf Eun-yu by shadowing him
• Master Sergeant Tak (Yoo Oh-seong) from Crow Platoon and Kim Yeong-hu (Kim Moo-yeol), who both pursue a common goal but with different means.

Monsters and humans, who will win? Catch the thrilling conclusion to Sweet Home on 19 July, only on Netflix.

B.I, returning to Singapore following his last performance in March 2023, opened the night with "Michelangelo," a self-penned anthem that delves deep into themes of self-confidence and the relentless pursuit of excellence. The lyrics, rich in metaphor, drew a parallel between the artist's own journey and the legendary sculptor’s quest to create masterpieces. As B.I’s powerful voice 

filled the theatre, it was clear that this performance was set to be an extraordinary display of artistry and ambition. 

One of the most memorable aspects of the night was B.I’s genuine connection with his fans. He paused multiple times to interact with the audience, taking selfies and engaging in heartfelt conversations that added an intimate touch to the grand spectacle. These moments of fan service were met with roaring applause and cheers as fans relished the rare opportunity to connect with their idol on a personal level. 

As the concert progressed, time seemed to blur, a testament to the engrossing nature of B.I’s performance. His ability to seamlessly transition from one song to the next, maintaining the momentum and energy throughout, made the 2.5-hour show feel remarkably brisk. It was a night where the usual constraints of time seemed irrelevant. 

The evening culminated in a thrilling rendition of "Cosmos," a fan-favorite that brought the house down. The song’s uplifting melody and lyrics provided the perfect finale to a night brimming with electrifying performances and emotional highs.