ANESSA, Asia’s No.1 suncare brand*, has officially announced global music sensation and creative visionary Jackson Wang as its Asia-Pacific Brand Ambassador. With a career defined by fearless innovation, boundary-pushing artistry, and an unshakable connection to his audience, Wang embodies ANESSA’s philosophy of embracing the sun while living life to the fullest. Together, they aim to redefine Ultimate UV Protection, combining cutting-edge science with a lifestyle that celebrates energy, movement, and confidence.

As an internationally acclaimed musician, performer, and entrepreneur, Jackson Wang is known for his trailblazing approach in the entertainment industry. His relentless pursuit of excellence mirrors ANESSA’s three-decade legacy of scientific innovation in UV protection. With his radiant, youthful energy and passion for outdoor adventures, Wang perfectly aligns with ANESSA’s core mission—empowering individuals to embrace the sun without compromise.

“I’m thrilled to be partnering with ANESSA, a brand that stands for innovation and self-expression,” says Wang. “Sun protection is essential for everyone, and ANESSA’s technology ensures that we can all enjoy life under the sun without hesitation.”

ANESSA’s legacy of UV protection spans a century, dating back to Shiseido’s pioneering role in developing the world’s first sunscreen in 1923. The brand has since established industry standards such as SPF and PA ratings, which remain universally recognized today. With seven global research centers and over 1,500 dedicated scientists, ANESSA continues to lead the evolution of next-generation suncare technology.

Now, with Jackson Wang as its APAC Brand Ambassador, ANESSA is set to reach new heights in merging skincare with lifestyle, proving that sun protection isn’t just about shielding—it’s about embracing the world with confidence, energy, and innovation.