HIGHLIGHT, the latest ambassador of The Shilla Duty Free

In celebration of The Shilla Duty Free’s 4th year anniversary in Changi Airport, the leading travel retailer presented its latest brand ambassadors, Korean-pop sensation Highlight, in Singapore for an exclusive media conference and fanmeet. Held on 12 October 2018 at Changi Airport, this marked Highlight’s first ever appearance in Singapore as the appointed face of the global duty free store. The celebratory event was The Shilla Duty Free’s way of expressing its ‘Thank-You’ to customers for their support over its past four years of operations in Changi, as well as a toast to more bright years to come.

The beloved South Korean five-member boy group spent the morning at the Shilla Beauty Loft - the world’s first beauty services loft in a duty free store, where travellers can enjoy an exquisite pampering session before their flights. There, they indulged in luxurious skin treatments, hand massages, and makeover services from prestige brands including Dior, La Prairie and SK-II.

HIGHLIGHT at Shilla 4th Year Thank You Media Conference

Thereafter, Highlight sat down for a closed-door press conference in Changi Airport Terminal 4 (T4) where they greeted media from Singapore, China and Indonesia. The Korean celebrities charmed attendees with their dazzling charisma and personalities, sharing their excitement about visiting Singapore and being the latest ambassadors of The Shilla Duty Free. 

HIGHLIGHT performed during the fan meet

Following the press conference, The Shilla Duty Free and Changi Airport organised a highly-anticipated fanmeet session for Highlight at T4’s Departure Hall, where swarms of excited fans from across the globe gathered to get in on the action. The affable stars captivated the audience with a special performance of four songs, with the enthusiastic crowd singing along to every word. 

A Hi-touch opportunity with HIGHLIGHT

Highlight’s special appearance at The Shilla Duty Free Changi Airport’s 4th anniversary celebrations marked a significant milestone for the travel retailer. The celebrities’ friendly charm and electric charisma lit up the celebrations, and connected the brand to its many Korean culture-loving customers. The successful event also exemplifies Shilla’s commitment to creating unique, memorable, and experiential events, being the go-to beauty destination for travellers. 

HIGHLIGHT chilling at The Shilla Beauty Loft

“We are delighted that the Highlight fanmeet was met with a resounding success! The talented K-pop icon showcased their bright energy as they put together a spectacular performance for fans, and we are thrilled to have brought much excitement and smiles on our customers’ faces. This celebration marks another eventful milestone for The Shilla Duty Free, as it was our way of showing our heartfelt appreciation to our loyal customers for their support over the four years. Elevating the beauty and travel retail experience is always at the forefront of our strategy, and we hope that travellers will continue to find pleasure and enjoyment when shopping with us at the duty free stores.” said Ms Raelene Johnson, Vice President of Global Merchandise Division, The Shilla Duty Free. “We are thankful for the continued support from Changi Airport and the various partners, vendors and teams who made this memorable event possible.” 

Yoseob and Gikwang shopping at The Shilla Duty Free

Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions at Changi Airport Group said, “We are pleased to celebrate this anniversary event with The Shilla Duty Free which marks four successful years since their inception in Singapore. As Changi welcomes more passengers, we look forward to closer collaborations with Shilla to bring more surprises and delights that transform the beauty travel retail experience for our fans.”

For more official photos, check it here. 

cr: The Shilla Duty Free Singapore

In celebration of The Shilla Duty Free’s 4th year anniversary in Changi Airport, the leading travel retailer is proud to present its new brand ambassadors, Korean- pop sensation Highlight, in Singapore for an exclusive fan meet!

To be held on 12 October 2018 at Changi Airport, the fan meet will be Highlight’s first ever appearance in Singapore as the appointed face of the global duty free store. The beloved five- member boy group, with the exception of Yoon Du Jun who is unable to participate due to military regulations, will be delighting fans with a special performance and hi-touch opportunities.

The much-anticipated event is The Shilla Duty Free’s way of expressing its ‘Thank-You’ to passengers for their support over its past four years of operations in Singapore, and a toast to the many bright years to come. Adding on to the joyous celebrations, Highlight will also be marking its 9th anniversary milestone in the month of October. The Korean pop group is thrilled to perform and engage with Singapore fans to thank them for their unwavering support and continued love for the band, since their debut as Highlight. Tickets to the exclusive fan meet are available to the public only through The Shilla Duty Free stores located at Changi Airport Terminals 1, 2, 3 and 4.

From 20 August to 14 September, with every S$200 spent at any The Shilla Duty Free store at Changi Airport, shoppers will be entitled to a chance to win a pair of fan meet passes! To participate in the lucky draw, customers simply have to fill in a form indicating their interest. In addition, fans can also participate in The Shilla Duty Free Singapore’s social media contests to stand a chance to win tickets to the fan meet. Terms and conditions apply for the redemption of fan meet passes, and more details of the promotion and redemption process can be found on http://bit.ly/shilla-highlight-fanmeet.

“The Shilla Duty Free Singapore has enjoyed great success since operations began in 2014, and we could not be more grateful for the public’s support as we approach our fourth anniversary. In appreciation of all our loyal customers who have shopped with us, we’re thrilled to bring Highlight to Singapore, and give fans the golden opportunity to get up close and personal with their favourite stars,” said Ms Raelene Johnson, Vice President of Global Merchandise Division, The Shilla Duty Page 2 of 3 Free. “We look forward to many more good years in Changi Airport, where we strive to continue elevating the shopping experience for all travellers and ‘light’ the future of travel retail.”

Ms Teo Chew Hoon, Group Senior Vice President of Airside Concessions at Changi Airport Group said: “We are excited to have Kpop sensation, Highlight, at Changi Airport for this joyous celebration, and are proud to support our valued partner, The Shilla Duty Free, to organise this fan meet to create an unforgettable experience for our passengers. We are dedicated to continue our strong partnership with Shilla to create more experiential events for our passengers.” 

To add to the anniversary festivities, customers can also look forward to an exciting line-up of in- store events and brand promotions running all throughout October, details to be announced on The Shilla Duty Free’s social media channels.

GIVEAWAY

Meanwhile, The Shilla Duty Free Singapore is giving a pair of tickets specially for Light to meet HIGHLIGHT member up close and even a Hi Touch opportunity with them on 12 October.

Here's how you can snag a chance to WIN:

1. Like The Shilla Duty Free Singapore Facebook page

2. Comment at the post of one beauty product form the stores you'd like to receive from #Highlight

3. Tag a fellow #Light to share this exclusive giveaway!

Giveaway ends on 28 Sep, 11.59pm!

source: The Shilla Duty Free Singapore

The Shilla Duty Free's Ambassadors, SHINee and Red Velvet were in town on 24th November 2017 to celebrate The Shilla Duty Free's newly opened Cosmetics & Perfume store at Singapore Changi Airport Terminal 4 (T4). The heart-throbbing idols visited Changi Airport Terminal 4 and met the media, answering questions on their personal beauty secrets before their scheduled appearance at Shilla Beauty Concert.

During the press conference, Red Velvet members agreeing that Joy as the beauty Guru in their group. "I put on a cold mask every morning to reduce the swelling on my face," said Red Velvet's Joy. While Red Velvet's Seulgi said: "since we wear heavy makeup on stage, I take a lot of care in removing my makeup and cleansing my face." 

Not only Red Velvet, SHINee also shared their beauty tips for men. Key shared that one easy-to-go product for men nowadays is not just using the skincare products but more of using the BB and CC cream.

On the same day, SHINee and Red Velvet performed for Shilla Beauty Concert held especially for the valued fans and partners at Suntec Convention Centre. The talented special guest, Eddy Kim kick-started the night with his singles titled 'Apologise', '2 Years Apart', 'You're So Beautiful', 'Push and Pull' and 'The Manual'. The charming star's soothing vocals and charisma on stage left all the girls falling for him when he sang his new song which he wrote during his army days.

The production kept the audiences in suspense when a crew of dancers performed dance cover on both Red Velvet and SHINee's hit songs before their actual appearances.

The crowd began to go wild when Red Velvet went on stage and performed their hit songs, 'Dumb Dumb', 'Russian Roulette', 'Rookie' and 'Red Flavor'. They kept their promise during the press conference and performed their latest comeback song, 'Peek-a-boo'. 

Each of the members was looking great in their newest hairstyles for their recent comeback and it was obvious that they have flawless bright skin. During the talk segment, Red Velvet mentioned that they felt happy getting to perform for the second time on the same stage in the Suntec Convention Hall.

SHINee appeared last on stage taking the whole excitement to the next level. Fan chants were clearly heard when the charismatic members showcased their dance performances - 'View', 'Beautiful' and '1 of 1'. Coming to 10 years since their debut, SHINee never disappoints and truly gave their best for the night. Their melodious stage left the audience in awe as the fans sang along their hits 'Don’t Let Me Go', 'Aside' and 'Encore' with the members showcasing their powerful vocals live.

During the beauty talk Q&A, Taemin mentioned that putting on a smile and happiness are important for him to stay looking good. When being asked what are the must-have beauty products, Key then said a moisturizer cream and a spray mist are essential for his dry skin. 

The 2-hours concert ended with a WOW. However, the audiences could not get enough of the idols' performances and chanted for an encore stage. ps: no worries as we bet the idols will return real soon to Singapore and have another amazing concert with the fans again! 

Not forget to mention that, you can now enjoy the seamless duty-free shopping at The Shilla Duty Free's newest store located at Changi Airport Terminal 4. Lastly, we would like to thank, The Shilla Duty Free for inviting us to the event.

Official photo by The Shilla Duty Free Singapore

Event covered by Raudhah Zolkarnain