117 Live and Hyundai C Square is bringing one of the biggest showcases of iconic K-Pop artists to Dubai with SMTOWN LIVE, a global performance brand which is making a spectacular entry into the Middle East as part of its world tour. For fans who enjoy Korean Pop music or K-Pop as the genre is called, all roads lead to Dubai in April.
SMTOWN LIVE WORLD TOUR VI in DUBAI will perform at Dubai Autism Rocks for approximately 4 hours from 6 pm on April 6. The performances will include 35 of SM's superstars such as Kangta, BoA, TVXQ!, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, TRAX, and Henry.
SMTOWN LIVE, which started its first tour in 2008, was held in major cities around the world including Seoul, New York, Los Angeles, Paris, Tokyo, Beijing, Shanghai, Bangkok and Singapore. The concert is known for its vibrant performances which includes amazing collaborations and an Electronic Dance Music (EDM) session while enthralling audiences with a rich repertoire and a stunning stage production.
Commenting on the upcoming show, Mohammed Khammas, CEO, Al Ahli Holding Group, parent company of 117 Live said:
“We are thrilled to have partnered with Hyundai C Square to bring the best K-Pop artists to the region as part of SMTOWN LIVE. Korean pop music has grown in popularity at an astonishing pace and has a massive appeal around the world including in the UAE. We look forward to welcoming fans from around the world here to experience the infectious brand of music that is K-Pop in all its glory right here in Dubai.”
Commenting on the Dubai concert, Sungyun Kim, CEO, Hyundai C Square said,
“Hyundai looks forward to a successful event in partnership with 117 Live and we hope to extend our cooperation to leverage various content opportunities in the future.”
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said:
“The incredible public response to the inaugural performance of EXO’s song ‘Power’ by The Dubai Fountain in January was a true demonstration of the popularity of K -Pop in the city. With the target of achieving 20 million visitors by 2020, this gives us the opportunity to leverage the popular genre’s dedicated fan-base in the UAE as well as globally. We are therefore delighted that this year Dubai has been introduced as one of the host cities on the SMTOWN LIVE concert tour, which will bring performances from some of K-Pop’s brightest talents to the region for the first time.”
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