seventeen
From Seoul to New York - SEVENTEEN’s CARAT Station by Spotify Gears Up Carats Worldwide
Thursday, October 10, 2024
Spotify - the world’s most popular audio streaming subscription service announced the successful opening of CARAT Station Seoul: the ultimate pre-concert experience to fuel the excitement for K-Pop icon SEVENTEEN’s upcoming ‘SEVENTEEN [RIGHT HERE] WORLD TOUR’.
The metro station-themed pop-up opened on October 5 and will run till October 11, just ahead of the world tour kick-off in South Korea. Over the past few days, enthusiastic visitors headed to CARAT Station Seoul, bringing amazing energy as they immersed themselves in all the interactive experiences within the pop-up.
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Together with Spotify, the members of SEVENTEEN carefully curated every element of this week-long pop-up, which includes:
- Metro-station themed photo zones such as a photobooth, and lockers exhibiting distinct items representative of each member.
- Surprise fan chant sessions to immerse visitors in the thrill of the [RIGHT HERE] world tour.
- Exclusive giveaways, including the concert-ready pack and a limited-edition Spotify x SEVENTEEN lightstick strap, available while supplies last. Terms and conditions for redemption apply.
"The subway-themed space displaying our fanchant guide videos left the biggest impression on us,” said SEVENTEEN. “The entire CARAT Station is beautifully decorated and filled with various fun elements that we believe will make the time here truly enjoyable. We heard that CARAT Station will also be heading to New York and Tokyo, and we’re excited for even more visitors to experience this treat. Please have lots of fun and enjoy CARAT Station!"
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Following CARAT Station Seoul, Spotify and SEVENTEEN are set to bring the pre-concert experience to the US and Japan, ahead of the group’s concerts in New York City and Tokyo. CARAT Central Station in New York will open in October, and CARAT Station Tokyo will come to fans in December. CARATs can stay tuned to Spotify’s social media channels for updates on these pop-ups.
Meanwhile, as the countdown to the concerts continues, listeners can tune into the SEVENTEEN WORLD TOUR [RIGHT HERE] playlist. Featuring some of the group’s biggest hits, this curated playlist serves as the perfect soundtrack to prepare fans for an unforgettable concert experience.
SEVENTEEN’s global presence on Spotify has skyrocketed since 2016 with their music now appearing in over 24 million user-generated playlists. Moreover, the group has marked over 95% year-on-year growth rate in streaming while amassing over 5 billion total streams to date.
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