Global icons ROSÉ and Bruno Mars have released new single “APT.” - available now via Atlantic Records/THEBLACKLABEL alongside an official music video directed by Daniel Ramos and Bruno Mars.

Photo credit Amy Lee

"'APT.' is actually my favorite Korean drinking game that I play with my friends back home. It’s so simple, puts a smile on your face, and breaks the ice at any party,” ROSÉ explains. “One night in the studio I taught my crew how to play the game. Everyone was fascinated, especially when I started the chant, so we played around with it and I said we should make a song out of it... and after Bruno joined the track, the rest became history!"

Photo credit John V. Esparza

Photo credit John V. Esparza

“APT.” (produced by Bruno Mars, Cirkut, Omer Fedi & Rogét Chahayed) is the lead single off ROSÉ’s first studio album rosie, arriving December 6th and available for pre-order now via HERE. The 12-track collection marks ROSÉ’s most personal and candid release to date with her co-writing the project in its entirety, including “APT.”As a member of BLACKPINK, one of the best-selling girl groups of all time, ROSÉ has shattered records, performed on the most heralded stages, and amassed millions of fans around the world. On her own, the Korean-New Zealand superstar’s 2021 single “On The Ground” debuted at #1 on the Billboard Global 200 chart and became the highest-charting song by a solo K-pop female on the Billboard Hot 100. Simultaneously, ROSÉ has been an unstoppable force in fashion as global ambassador for renowned brands including Saint Laurent, Tiffany & Co, Rimowa and Puma. Her influence in music, fashion and philanthropy has proven her to be a testament to the growth of Korean influence in music and fashion on a global scale.

This August, BLACKPINK fever will be in your area as the iconic global artist celebrates their 8th anniversary. Comprised of JISOO, JENNIE, ROSÉ and LISA, BLACKPINK has dominated global charts with their mega hit songs, capturing the hearts of millions of fans worldwide. 

To commemorate this milestone and honor BLINKs, who fuel one of the biggest fandoms in the world, BLACKPINK has teamed up with Spotify, the world’s most popular audio streaming platform, to bring a host of special surprises to the This is BLACKPINK playlist.

From their record-breaking rise to global superstardom, BLACKPINK has made colossal waves on Spotify. Their Spotify streams tracked an average year-on-year growth of over 110%, and the group now has over 13 billion streams on the platform. Their tracks have been added to over 71 million user-generated playlists, and their top five most streamed songs alone: “How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU,” and “Shut Down,” have collectively garnered over 4 billion streams . 

Further testament to the group’s resonance with listeners worldwide, their top markets on Spotify now span the USA, Indonesia, Mexico, the Philippines and Brazil.  

#8YearswithBLACKPINK, only on Spotify

To celebrate #8YearswithBLACKPINK, Spotify is treating BLINKs to a series of special surprises on the This Is BLACKPINK playlist. From August 1 till BLACKPINK’s debut anniversary on August 8, the playlist will pay homage to a different BLACKPINK era each day, taking listeners on a journey through the group’s most iconic milestones. 

Adding to the excitement, daily digital sharecards will be available on the playlist, giving fans 8 ways to flex their fandom. From discovering how you rank amongst BLACKPINK listeners, to uncovering your most recent favorite BLACKPINK songs and more, be sure to stay tuned to This is BLACKPINK to discover and express how you’ve stanned. 

Here’s how it works: 

1. Tune into This is BLACKPINK from August 1 - 8 to rediscover a different BLACKPINK era each day. The playlist will refresh daily at 12PM KST.
2. When you’re on This is BLACKPINK, you might get a special digital sharecard  depending on your BLACKPINK streaming habits, so keep a lookout during this period to see how you’ve stanned.  
3. Flex your fandom and fuel the celebrations of #8YearswithBLACKPINK by uploading your sharecards on social media. 

“It’s been thrilling to witness the growth of BLACKPINK throughout the years,” said Jungjoo Park, Head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign bolsters our commitment to supporting Korean artists in reaching and deepening their connections with listeners worldwide, and we hope fans enjoy the special surprises we have in store for them.” 

Spotify’s efforts to connect BLACKPINK with listeners across the globe have played an instrumental role in igniting passion from their fandom over the years. In addition to spotlighting their music on flagship playlists such as Today’s Top Hits and K-Pop ON!, Spotify has also brought listeners a variety of exclusive experiences to bring fans closer to the members. This includes the Enhanced Album for their 2020 “The Album” and the BORN PINK: The Pop-Up Experience in Los Angeles in 2022. 

Head on to Spotify’s For The Record blog post for more on the campaign. 

In a groundbreaking move that marries the worlds of music, fashion, and athletic wear, PUMA has officially announced their latest partnership with Rosé, the powerhouse vocalist of the iconic K-pop group BLACKPINK.

Rosé has established herself as a dominant and inspiring force in the K-pop world, as well as a style icon in her own right. Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling. As the new face of the brand, Rosé will spearhead the “Rewrite the Classics” initiative, breathing new life into PUMA’s most celebrated designs and ensuring they resonate with a contemporary audience.

Rosé says, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.”

Joining PUMA Sportstyle ambassadors who have had a transformative impact including Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé kicks off her partnership wearing the PUMA Palermo, styling the iconic low-top in her own way. As part of this elite roster, Rosé’s role promises to be multifaceted, leveraging her musical prowess and fashion-forward mindset to redefine PUMA’s classic offerings.

Maria Valdes, Chief Product Officer for PUMA, expressed her excitement about the partnership: “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s "Rewrite the Classics" program highlighting franchises like Palermo, and Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together” .

Rosé’s journey to stardom is nothing short of inspiring. Born in New Zealand and raised in Australia, she discovered her passion for music early on. Mastering the piano and guitar, she honed her singing and songwriting skills, eventually rising to global fame with BLACKPINK. Rosé’s debut album ‘R’ was released in 2021 with a lead single "On the Ground,” which broke the record for the most-viewed music video in the first 24 hours on YouTube by a solo K-pop artist. Rosé is also the winner of a Hanteo Music Award, and a Mnet Asian Music Award, and boasts the honor of being the first artist to top the Billboard Global 200 as a soloist and as part of a group. 

With Rosé’s influence, PUMA is poised to embark on a transformative era, blending its rich heritage with the dynamic energy of one of today’s most influential artists. Fans worldwide eagerly await the innovative campaigns and stylish collections that this powerful collaboration is sure to produce.