Hyolyn posing for a mega selfie with her fans

Hyolyn hit the stage at the by-invitation-only PUMA CALI party held at Sentul Depot last Saturday, which also marked her first solo appearance in Malaysia. Organised by PUMA Southeast Asia, the event was held in conjunction with the PUMA #CaliTravelog campaign featuring the iconic PUMA Cali sneakers and Hyolyn, the campaign ambassador.

Hyolyn's energetic performance kept the crowd on their feet the whole time

In line with the adventurous and fun “Cali vibes”, the venue was transformed into a boho-chic party ground with an array of free-to-play activities such as mini bungee for party-goers to participate with their friends, festival foods including burgers, popcorns, cotton candy from food trucks and stalls, all these set in a colorful Instagrammable space perfect for photo mementos.

In addition to fans and winners in Malaysia, the 500-strong turnout at the by-invitation-only event included regional media from Singapore and Indonesia, PUMA friends and brand ambassadors such as actress Dawn Yeoh and radio DJ Sonia Chew from Singapore. Malaysian celebrities such as DJ Cza, Charis Ow, Alexis Sue Ann, Koe Yeet and Hanan Helme were also in attendance.

The finale of the evening was the much-anticipated “live” performance by Hyolyn. Illuminating the stage with her impeccable choreography and powerful vocals, Hyolyn wowed the audience with her hit singles - 'SEE SEA', 'BAE' and 'Dally'.  Hyolyn’s signature dance move, the 'Dally' dance, got the audience to groove along with her.

Hyolyn spoke briefly between songs and shared her excitement to be in Malaysia for the PUMA CALI party with the host of the evening - popular Malaysian content creator, Jenn Chia. “Kuala Lumpur is one of the stops included in my World Tour and I am really excited to perform here again. It will be my chance to entertain the Malaysian audience and interact with my fans whom I dearly miss,” added Hyolyn.

To top of her solo tracks, Hyolyn sang 'My Love From the Star' OST, 'Hello, Goodbye' and surprised the packed audience with a mash-up of SISTAR's hit track, 'Shake It' and sub-unit SISTAR19's 'Ma Boy' (ps: those nostalgic feelings when the songs were played).

In addition to Hyolyn’s “live” performances, three exhilarated lucky fans were invited to do a dance-off with Hyolyn on stage, making this one of the thrilling highlights of the PUMA CALI party. Closer to the end, Hyolyn did a cover of 'Bang Bang' and she literally nailed every note.

Hyolyn is the face of the regional PUMA #CaliTravelog campaign in Southeast Asia that rolled out since January 2019. The 6-month campaign runs across in-store, out-of-home as well as online platforms in Malaysia, Singapore and Indonesia. In addition to the by-invitation PUMA CALI party, fans of PUMA CALI stand a chance to win a ‘Cali Dream Trip’ (worth USD4000) and enjoy a unique holiday experience in California.

In the upcoming months, fans can keep tabs on the releases of new colorways by following @PUMA.Cali. Hyolyn will be returning to our shores in June for her full concert!

photo credit: Puma Malaysia | GOKpop Malaysia

K-Pop Singer, songwriter and producer Hyolyn, the face of the PUMA #CaliTravelog Campaign in Southeast Asia, will be making an appearance in Kuala Lumpur, Malaysia on 27 April 2019 where fans from the region will be able to meet and party with the K-pop star. To be held at Sentul Depot, Kuala Lumpur in Malaysia, this will be Hyolyn’s first appearance as a solo artiste in Malaysia.

Join PUMA CALI MIRROR CONTEST

Snap a picture wearing PUMA Cali sneakers with any PUMA Cali Mirror at participating stores to join the contest

Snap a pic wearing PUMA Cali sneakers with any PUMA Cali mirror at participating stores and you might be on your way to attend the PUMA Cali Party. 

Contest mechanics as follows: 

Step 1: Try on a pair of PUMA Cali at participating stores

Step 2. Snap a photo of yourself at Cali Mirror

Step 3. Upload onto Instagram, follow and tag @PUMA. Cali and hashtag #CaliTravelog #PUMASEA

Contest ends on 19 April 2019

Prize: 1 Ticket to Puma Cali Party at KL on 27 April 2019
*200 winners will be selected across Indonesia, Malaysia and Singapore

*Participants may win the opportunity to watch K-pop star Hyolyn ‘live’ in action and even interact with the star up close and personal.

The PUMA Cali Mirror can be found at the following stores in Malaysia: 

Find Puma Cali Mirror at the stores

More information, as well as a full list of the terms and conditions of the PUMA Cali Mirror Contest, can be found here.

Emulating the vibes of music festivals all around the world, the space will be transformed with warm lighting, boho-chic décor, making it a colourful space for party-goers to hang out and catch the exciting acts lined up. Props such as caravan and beach chairs are set up to resemble the setting of Hyolyn’s #CaliTravelog music video and will be available for a fun group photo and selfie opportunities.

The event will be hosted by Jenn Chia, Malaysia's popular female creative talent who enjoys 63.5k following on her YouTube channel with her own video content ranging from humour to empowerment. The multifaceted online personality also sings and writes music.

Hyolyn will perform her top hits at Puma Cali Party

Besides the Cali-themed décor, a free-to-play mini bungee will also be available, along with festival food such as burgers, popcorn, cotton candy and beer from food trucks and stalls.

The finale of the party will be the appearance of Hyolyn where she will perform a number of her top hits and her well-known killer dance moves, a rare treat for her fans here in Southeast Asia.

PUMA CALI DREAM TRIP CONTEST

Purchase PUMA Cali Sneakers & win a "Cali Dream Trip Ticket" to California

Another ongoing contest from the PUMA #CaliTravelog campaign is the PUMA Cali Dream Trip Contest, where fans of PUMA Cali will win the opportunity to take a trip to California. From holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience for the PUMA Cali girl. 

Worth USD$4000, fans may participate in the giveaway simply by getting the “Cali Dream Trip Ticket” with every purchase of the PUMA Cali sneakers. 

PUMA Southeast Asia rolls out its anchor campaign of the year - the PUMA #CaliTravelog - featuring PUMA Cali sneakers and K-Pop star Hyolyn in the campaign. Set to be one of the biggest regional campaigns that spreads across in-store, out-of-home as well as online platforms in Singapore, Malaysia and Indonesia, the PUMA #CaliTravelog campaign will be held over 6 months from January 2019.

Inspired by the west coast sunny vibes in California, the main theme of the #CaliTravelog campaign epitomizes the spirit of a PUMA Cali girl - one that seeks out adventure, fun, personable yet confident. Once a court staple, the popular OG California sneaker is now launched in revamped versions of a versatile chunky rubber sole and subtle metallic details with an understated neutral colourway, making this into a dreamy street style mainstay.

For the first time, fans of PUMA Cali will win the opportunity to bring to life the spirit of a PUMA Cali girl. From holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience.

Worth USD$4000, fans may participate in the giveaway simply by getting the “Cali Dream Trip Ticket” with every purchase of the PUMA Cali sneakers.

The Cali Dream Trip participating stores are PUMA Aeon Mall Tebrau City, KLCC, Sunway Pyramid, Pavilion, Queensbay Mall, Mid Valley, SkyAvenue, Paradigm Johor Bharu, Imago KK, Suria Mall, Langkawi Fair and al-ikhsan, CROSSOVER, JD Sports, LEA Group, Studio, Original Classic, Retail Empire, RSH Malaysia, Sports Direct.

As a sports lifestyle brand that always recognises the strength, grace, and confidence of women, Hyolyn is the perfect representation of these qualities in the PUMA #CaliTravelog campaign. 

Formerly from popular K-Pop group SISTAR, Hyolyn decided to pursue music solo, and has since amassed international success with hits such as SEE SEA, BAE and Dally. Besides her musical prowess, Hyolyn is also a source of inspiration to youth around the world as an unconventional K-pop star. 

A fighter since birth, Hyolyn was born prematurely and in her younger years suffered from biliary astresia – a rare life-threatening disease of the liver and bile ducts that occurs in infants. Over the years, Hyolyn underwent two rounds of surgery to combat her illness, leaving her with visible scars on her abdomen. Refusing to give into her insecurities, she turned her scars into strength, getting a tattoo of a cross to cover up the marks. Not to be a reminder of her illness, the tattoo is instead a reminder of confidence, willpower and fighting spirit. Today, Hyolyn’s remarkable display of boldness, determination and fearlessness makes her the perfect ambassador of the PUMA #CaliTravelog campaign. 

The K-pop star will be making an appearance in Southeast Asia at a “Secret Party with Hyolyn” in April 2019, where fans will be able to meet, greet and party with the star. Details of this closed-door event will be announced in the following weeks.