“We are thrilled to welcome Kai to the Bobbi Brown Cosmetics family as our
first Asia Pacific Brand Muse. As a global prestige beauty brand with a strong
affliation in Asia Pacific, it’s imperative that we connect with our consumer
through authentic personalities who resonate within this community. KAI’s
multitude of exceptional talents and genuine appreciation of the Bobbi Brown
Cosmetics’ beauty philosophy will allow us to bring our products and
experiences to life in entirely new and engaging ways, reaching our Millennial
and Gen Z consumers, said Karin Tran, Vice President/General Manager, Asia-
Pacific.
As APAC Brand Muse, KAI will partner with Bobbi Brown Cosmetics on
upcoming makeup and skincare campaigns and social digital content to live
across earned, owned and paid channels in addition to in-store platforms. His
first campaign marks the launch of the new Intensive Skin Serum Radiance
Lotion and Emulsion, a franchise extension to the brand’s Intensive Skin Serum
Foundation SPF 40 PA+++.
Watch KAI unveils his beauty secret with Bobbi Brown:
