Korean global icon IU reveals her latest sneakers of choice: the New Balance WRPD Runner. Known for her effortless and elegant style, IU’s selection of the WRPD Runner embodies the perfect balance of minimalism and comfort, making it the ideal choice for fans and fashion enthusiasts alike. The WRPD Runner boasts a sleek, timeless design tailored for dynamic, everyday lifestyles - perfect for casual yet chic looks.Why it is IU’s favourite: 

Ever wondered what it feels like to walk in the shoes of a celebrity? Now you can, literally, with the Skechers Street™ Tres-Air Uno—a shoe that Cha Eun Woo himself sports with style. We got our hands on a pair of these sneakers in white and, after wearing them for two weeks, we can confidently say they live up to the star-studded hype.First Impressions: Effortless Comfort 

 

Bobbi Brown Cosmetics is proud to announce KAI, South Korean singer and member of the K-POP groups EXO and SuperM, as Asia Pacific (APAC) Brand Muse. KAI exemplifies the Bobbi Brown ethos of optimism and confidence and personifies the brand spirit of celebrating individual beauty. Renowned as a singer, dancer, actor and model, KAI is a multi-faceted talent – inspirational, original, self-assured – the ideal expression of the Bobbi Brown philosophy and our promise of fresh, healthy glowing skin.“It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. The fact that the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. It’s an exciting challenge to reveal a new part of my personality through this partnership with Bobbi Brown Cosmetics and I can’t wait to share how it will take shape.’ said KAI.

This year, innisfree is celebrating the 15th Anniversary of its beloved No-Sebum Mineral Powder with a collaboration with Dinotaeng, a lifestyle brand launched by Korean illustrator Tae Eun Kim. Kim is well known for her playful, minimalistic designs inspired by animals, nature, and everyday objects.

Get FREE Dinotaeng Puff when you purchase 2 Limited Edition of No-Sebum Mineral Powder x Dinotaeng Available from 1-30 April 2021, while stocks last.

This Limited Edition collection comes in five designs and scents inspired by your favourite desserts! They are sure to lift your mood and raise your spirits, featuring the iconic and lovable Dinotaeng characters: Quokka, the happiest animal on earth; Bobo, a sweet Gummy bear-like bear & panda; and Marsh, a soft and cushiony marshmallow. You can also get free Dinotaeng Puff when you purchase 2 Limited Edition of No-Sebum Mineral Powder x Dinotaeng. 

Price: RM28 / 5g

No-Sebum Mineral Powder is a versatile loose powder formulated with naturally-derived mineral salts and mint ingredients that help maintain skin’s oil-water balance, leaving skin feeling fresh and soft. Its fine sebum-control powder particles easily smoothen skin texture and fix clumped up makeup caused by excessive sebum and oil production. Apply a thin layer to the eye area before putting on eye shadow, mascara, or eyeliner to prevent oily lids throughout the day and keep your eye makeup smooth and smudge-free. Pat it on the crown of your head, close to the roots, wherever oil visibly collects and shine is evident. The soft powder will naturally soak up any collected sweat or sebum from your hair, making it look clean and fresh.

innisfree is excited to introduce the 2021 Jeju Color Picker Camellia Edition, a unique, limited edition makeup collection designed to showcase the beautiful colours of Jeju Island. The newest inspiration is the Jeju Camellia flower which represents true love and marks the beginning of winter as its vivid red petals blossom in the snow. The Camellia edition includes lip tint, lip oil, blusher and also eye palette. 

Camellia Petal Tint

Camellia Petal Tint - RM52.00 / 3.8g

Create soft-looking, petal-like lips with this tint. Its easily blendable texture applies softly and creates a smudging effect that fills the lines of your lips, blurring them in a way reminiscent of smooth, camellia petals. It contains camellia oil to keep your lips well hydrated, allowing you to enjoy a matte look without drying out your lips. Available in three shades.

Camellia Relief Lip Oil

Camellia Relief Lip Oil - RM52.00 / 4g

Create a vibrant and clear lip look with this lip oil - its colour inspired by blooming red camellias. It delivers deep hydration to your lips with its content of over 10% Jeju Camellia seed oil. It also contains sticky wax components that have been melted into an oil base, for a lightweight, jelly-to-oil texture that provides stronger adherence without any stickiness.

Camellia Blooming Blusher

Camellia Blooming Blusher - RM70.00 / 7g

This blusher adorned with a gorgeous camellia flower design features a unique bouncing texture that is formulated with silicone elastomer gel and sphere powder, allowing you to enjoy the benefits of both the moist, jelly-type blusher and the matte, powdery blusher. Its fine powder pigment makes it easy to apply evenly and smoothly with minimal fallout. Though inspired by the deep and rich colours of Jeju camellias, this lightweight blusher will leave your cheeks looking sheer as if painted with watercolours. Available in two shades

Camellia Eye Palette

Camellia Eye Palette - RM112.00 / 8g

Create camellia-inspired eye makeup with this eye palette, featuring 9 different shades and textures inspired by the blooming camellia flower petals. Its shades range from a subtle, cozy matte to eye-catching, shimmer and glitter shadows for an extra dramatic effect, perfect for both daily use or a glamorous eye makeup look. Enjoy vivid and long-lasting colours with clean application even upon multiple applications.

You can create two different looks with the Camellia edition just like Shin Ye Eun:

Purchase any 2 items for the 2021 Jeju Color Picker Camellia Edition and receive a complimentary Beauty Hand Mirror from 1st to 31st March, while stocks last. 

In the spirit of spreading more good and joy, innisfree is excited to announce their collaboration with LA-based artist and designer Steven Harrington for its 2020 Green Holidays Limited Edition.

Korean beauty show, Get It Beauty On the Road returns with season 3, featuring fans' favourite artist Han Byul as the guest host. With the theme of "Love Yourself" and the concept of "Better Girls Academy", the show features beauty celebs and experts, giving tips of the latest K-beauty trends to our local Malaysians (also known as the Better Girls). 

Inspired by Get It Beauty Better Girls School, the Academy features Kim Jung-Min as the principal, actress Nadiyah Shahab as the Dean mentor and K-beauty creator Kim Ki-soo as the administrator. Astro's Big Stage 2019 winner Han Byul, however join as the guest host. 

KOLs & avid fans of Get It Beauty franchise joins skincare and makeup classes

Unlike previous season that has a 30min length per episode, this season however, airs in a 7-mins diary format, packed with more concise beauty infotainment. Viewers can look forward to learning all the makeup how-to’s, health & fitness, skin care, hair and travel tips in this new season. 

This month, innisfree brings two newest additions to its collection - Vivid Cotton Stick and Jeju Life Perfumed Hand Cream. 

Vivid Cotton Stick available in 10 shades | Price: RM52

Vivid Cotton Stick is the newest addition to the Vivid Cotton line which available in 10 different shades, from nude to deep colours. Its featherlight, cotton-like texture glides smoothly onto your lips with a soft, velvety matte finish while keeping your lips moist and comfortable. This hybrid tint stick is a combination of lipstick and lip tint. It is densely packed with pigment to ensure a long-lasting and smudge-proof lip colour even with just one application. 

Purchase any Vivid Cotton Stick and receive a complimentary My Lip Balm (Wedding Peach Team), available from 1-30th September, while stocks last

Jeju Life Perfumed Hand Cream, however, has added four new scents to the line with renewed packaging and designs to represent beautiful scenes of Jeju Island. These four new scents bring the total collection to 10 types of fragrances. The semi-wax technology used in the hand creams allows the fragrances to be released slowly for a longer lasting scene. 

Price: RM17 / 30ml 

Jeju Life Perfumed Hand Cream | Tropic Sherbet 

This sweet-smelling scent starts with soft notes of yuzu and fresh lime. Dewberry adds a green note which is rounded out by the gentle finish of musk. 

Fragrance note: Fresh Fruity 

Jeju Life Perfumed Hand Cream | Lilac 

Surround yourself with the delicate and feminine scent of blooming lilacs. Allow the flowery, mysterious, exotic fragrance take you on a trip. 

Fragrance note: Green Floral 

Jeju Life Perfumed Hand Cream | Sky Surfing 

Surf the blue sea under the warmth of strong sunlight. Close your eyes and let this citrusy, soapy fragrance with basil, bergamot and jasmine transport you to a thrilling day at the beach. 

Fragrance note: Citrus Soapy 

Jeju Life Perfumed Hand Cream | Snow Path 

Bask in the quiet solace of the snow path. This pure and soft musk fragrance elicits the feeling of snowflakes softly landing on your skin. 

Fragrance note: Floral Musk