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Dynamic Duo To Perform in Singapore on 29 Dec for 'The Trilldon'

Wednesday, November 30, 2022

Spotify K-hip-hop is now officially 'KrOWN'

Sunday, October 09, 2022

Streamed by over 20 million times in the last year alone, Spotify’s flagship South Korean hip-hop playlist ‘K-Hip-Hop +82’ evolves into ‘KrOWN’

Spotify also reveals streaming data related to K-hip-hop on the platform in celebration of the milestone

Spotify, the world’s most popular audio streaming subscription service, announced the relaunch of its flagship Korean hip-hop playlist ‘K-Hip-Hop +82,’ now called ‘KrOWN’.

Since its launch in April 2017 as Spotify’s first-ever editorial playlist focusing on South Korea’s hip-hop, ‘K-Hip-Hop +82’ has connected various K-hip-hop artists and their tracks to listeners around the world.

And after over 5 years, Spotify is now rebranding the playlist with a new name - and that is, KrOWN. Now called ‘KrOWN,’ the name is a combination of “KR,” the country code for South Korea, and “Crown/Own” which refers to the crowned Kings and Queens who own K-hip-hop worldwide. Following today’s rebrand, Spotify also plans to initiate multiple activations in the future in order to drive attention to K-hip-hop worldwide including South Korea - home to the genre.

KrOWN was streamed by more than 20 million times in the last year alone, while over 520K listeners enjoyed a new K-hip-hop track through the playlist in July

In celebration of this milestone, Spotify revealed insightful global streaming data related to the ‘KrOWN’ playlist. Followed by over 430K listeners around the world, the playlist had been streamed over 20 million times within last year, which is a 56% increase compared to the annual stream count since the official launch of the playlist.

Spotify also unveiled that over 520K listeners came across a new K-hip-hop track through the playlist in July, in addition to the list of countries that streamed the playlist the most: the United States, Taiwan, Canada, Indonesia, Thailand, Singapore, Australia, Malaysia, the Philippines, and Japan.

Korean hip-hop has been streamed more than 13.1 billion times on Spotify, mostly by Gen Zs (18-24) taking nearly half of the listenership

Moreover, Spotify shared streaming data related to Korean hip-hop in general. As of July, K-hip-hop music has been streamed more than 13.1 billion times, while Spotify listeners created around 80 million playlists on their own, including at least one Korean hip-hop track.

Not only that, but the annual share of K-hip-hop streaming on Spotify also showed a steep 416% growth over the past seven years. Lastly, it was also discovered that Gen Zs from age 18 to 24 listened to K-hip-hop the most, accounting for nearly half of the entire streaming age groups (49%).

"We are happy to introduce Spotify’s new face of K-hip-hop ‘KrOWN’ to the world. We are dedicated to connecting a wider spectrum of Korean music genres and artists with fans and new listeners around the world,” said a Spotify spokesperson. "Spotify will position KrOWN as the ultimate destination for K-hip-hop listeners around the world, helping it serve as a brand that symbolizes the hottest of South Korea’s hip-hop scene.”

Meanwhile, Spotify has featured ‘Dynamic Duo’ - recognized as a testament to K-hip-hop’s past, present and future - as the first artist to be featured on the cover of KrOWN.

Spotify has been connecting Korean hip-hop artists with global listeners in various ways, including its K-Pop Hub dedicated to introducing playlists related to Korean music and artists. In particular, Spotify continues to present its editorial playlists specific to K-hip-hop, such as TrenChill K-Hip Hop, K’illin’, From Bottom to Top, and Jazzy Hip-Hop, while supporting a wide range of Korean hip-hop artists both on platform and offline - including global billboard promotions in symbolic locations including the New York Times Square.

Dynamic Duo

Watch on JOOX: YO! MTV Raps showcase Asian Hip Hop Scene in Malaysia

Friday, April 19, 2019

Basick

MTV Asia Unveils Line-Up of "YO! MTV Raps", feature Rising Superstars to Rap Icons from 11 Countries

Friday, March 08, 2019

Out of the 33 Hip-Hop artists, 5 are from Korea
Yo! MTV Raps will premiere in mid-April in Asia

MTV Asia revealed its line-up of 33 hip hop artists from 11 countries around the globe for the Asian edition of “YO! MTV Raps”. One of the most influential hip hop shows revived for fans in Asia, MTV Asia has curated a line-up from rising superstars to established rap icons to celebrate the explosion of hip hop culture across Asia. This series will air in Asia mid-April onwards, and promises to be a diverse, widely distributed linear and digital series across MTV Asia’s platforms.

Setting the stage are the hosts — global DJ, producer and model Kim Lee and Singaporean rapper and songwriter, Yung Raja. They are joined by segment presenters, winner of the ‘2018 MTV EMA Award for Best Southeast Asia Act’ Joe Flizzow as the ‘Cypher Boss’, while uber-cool rapper Zamaera takes her spot as ‘The Game Master’.

Special guests from Korea include Dynamic Duo, Gray & Woo Won Jae

The who’s-who in Asian hip hop are set to blaze a trail as the special guests in the series. Stay tuned for DaBoyWay, part of pioneering hip hop group Thaitanium from Thailand; South Korean household names such as rap duo Dynamic Duo; music producer GRAY who has worked with top Korean hip hop acts; and rapper Woo who gained recognition in the rap competition, ‘Show me the Money’. Rounding up the star appeal are Vietnam’s queen of hip hop Suboi; and American rapper and viral sensation Bhad Bhabie.

Represent Korea: YunB, Flowsik, Owen Ovadoz, Basick & Reddy

With the hip hop scene on fire in South Korea, find out what is K-hip hop from well-known veteran and breakout rappers such as Basick, Flowsik, Reddy, YunB, and Owen Ovadoz.

The artists from Thailand include rapper/producer FIIXD, who has collaborated with many prominent Thai artists; YOUNGOHM, recipient of the “Song of the Year” in the Rap Is Now (RIN) Awards 2017; and US-born singer-rapper-songwriter Radio3000, who is based in Thailand.

Represent Malaysia: Benzooloo & SonaOne

Malaysia’s crew is represented by Benzooloo, part of hip hop collective Lawalah Familia; up-and-coming rapper Lil J; and multi-talented rappers, producers and songwriters Kmy Kmo and Luca Sickta. In addition, SonaOne, whose single ‘No More’ took home the ‘Best Song’ accolade at the 21st Anugerah Industri Muzik awards cranks up the Malaysian presence.

Singaporean hip hop artiste and prolific producer, Alif, formerly from award-winning hip hop duo SleeQ which disbanded in 2015, will also be part of the show.

Hailing from Indonesia are A. Nayaka, whose work was nominated as one of the ‘Top 20 Albums in 2016’ by Rolling Stone Indonesia, and Laze, known for his genius freestyle.

Lending some Chinese star power are rapper Vava - her ‘My New Swag’ song which was in the ‘Crazy Rich Asians’ movie soundtrack; Al Rocco, who has performed at music festivals such as Ultra and South by Southwest (SXSW) Conference and Festivals; and Chinese-American rapper Bohan Phoenix, who raps a blend of East-West rhymes.

More artists who will showcase their individual styles: Japanese/Korean rapper CHANMINA with her combination of rap and pop melodies; Abra from the Philippines, winner of the ‘Best Rap Artist’ at the Urban Music Awards 2018; music producer/rapper Dough-Boy from Hong Kong; and Datmaniac from Vietnam, known for his freestyle skills.

This “YO!” series is on the back of MTV Asia’s “YO! MTV Raps” special which aired in June 2018, featuring 11 Asian hip-hop artists from Indonesia, Korea, Malaysia, Singapore and Thailand. The top performing 5-artist Cypher* video garnered over 1.2 million video views in Southeast Asia. The special was also awarded the ‘Best Music or Dance Programme’ at the Asian Academy Creative Awards in December 2018.

After its debut 30 years ago on August 6, 1988, “YO! MTV Raps” became the premiere destination for all things hip hop. The advent of the series was crucial to the rise of rap music, and created a global passion for the genre and greater hip hop culture, which has since become the most dominant force in mainstream music and pop culture worldwide. In addition to MTV Asia’s “YO! MTV Raps” edition, MTV International will premiere local versions of the legendary hip hop franchise for the UK, Germany and Africa this year.

[UPDATE]
Gray spotted in Malaysia shooting for the program. Check out his Insta story to find out more about his trip in Malaysia:

View this post on Instagram

Hello, Malaysia 🇲🇾

A post shared by GRAY | 그레이 (@callmegray) on Mar 7, 2019 at 3:52am PST

Rapper Woo Won Jae together with Gray:

View this post on Instagram

coming soon...🔥🔥🔥 @mtvasia #YoMTVRaps #YoAsia

A post shared by GRAY | 그레이 (@callmegray) on Mar 9, 2019 at 2:33am PST

Duo rapper Dynamic Duo enjoying banana leaf in Bangsar:

View this post on Instagram

게임할때 레벨업 못하면 도구사용 못하잖아요 #malaysia

A post shared by Gaeko of Dynamicduo (@gaekogeem) on Mar 13, 2019 at 3:32am PDT

2018 Busan One Asia Festival

Watch 2018 Busan One Asia Festival on MTV Asia

Monday, December 03, 2018

2018 Busan One Asia Festival

MTV Asia today announced it will be the first to broadcast the opening concert of the 2018 Busan One Asia Festival in Southeast Asia on 2 December at 7pm (WIB), 8pm (SG) and 9pm (MY). The network will also be airing the closing concert on 9 December at the same times. This is the second year MTV Asia is supporting Busan One Asia Festival. A special MTV curated K-pop playlist will also run on MTV Asia for a week, starting today.

2018 Busan One Asia Festival Opening Concert Performer: EXO

2018 Busan One Asia Festival Opening Concert Performer: Wanna One

This year, the star-studded Opening Concert at Busan Asiad Main Stadium featured leading Kpop groups EXO, Wanna One, SEVENTEEN, NCT 127, Celeb Five, MAMAMOO, EXID, GFriend, (G)i-dle, A.C.E and The Boyz.

The festival closed with an equally stellar lineup with RED VELVET, NCT DREAM, FAVORITE, Dynamic Duo, RHYTHM POWER, April, ASTRO, TEEN TOP, Mighty Mouth, KARD and SPECTRUM in the closing concert.

Experience the 2018 BOF with MTV VJ Hanli Hoefer and a very lucky fan in an exclusive MTV BOF Special that will go on air before the Opening Concert. Take a peek into the whirlwind MTV Fan Ex adventure they had right in Busan, from getting glitzy makeovers to meeting their favourite idols at the festival.

“What we are always keen to do at MTV Asia, is to embrace the wider experience around music, culture and personalities, especially those that belong to Asia. And we love how Hallyu fever grips fans across the region, so bringing a festival like the 2018 Busan One Asia to our audience is exactly what we are all about” said Abhishek K Rao, Senior Director, MTV Brand, Southeast Asia.

Telecast Information:

Exclusive MTV BOF Special on Sunday, 2 December, 6.35pm (WIB), 7.35pm (SG) and 8.35pm (MY)
Opening Concert on Sunday, 2 December, 7pm (WIB), 8pm (SG) and 9pm (MY)
Closing Concert on Sunday, 9 December, 7pm (WIB), 8pm (SG) and 9pm (MY)

pic cr: Busan One Asia Festival

Dynamic Duo To Perform in Singapore on 29 Dec for 'The Trilldon'

Spotify K-hip-hop is now officially 'KrOWN'

Watch on JOOX: YO! MTV Raps showcase Asian Hip Hop Scene in Malaysia

MTV Asia Unveils Line-Up of "YO! MTV Raps", feature Rising Superstars to Rap Icons from 11 Countries

Watch 2018 Busan One Asia Festival on MTV Asia

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