On February 27, JENNIE and Spotify welcomed 200 of her dedicated fans into “Rubify” to celebrate the global icon’s highly anticipated debut solo album, “Ruby”. Held in Seoul ahead of the March 7 album launch, the event brought fans up close and personal with JENNIE for a deeply immersive introduction to “Ruby”, bringing JENNIE’s artistic vision to life.

In addition to JENNIE personally introducing her album to fans and sharing heartfelt anecdotes about the creative process and emotions behind each track, fans were also treated to an exclusive first listen of “Ruby”. 

“This album means everything to me—it’s my story, told through my voice and my vision,” shared JENNIE. “Shakespeare’s concept of the seven stages of life really resonated with me, so I wanted to explore those emotions—from innocence and love to power, reflection, and legacy. It felt like the perfect way to introduce myself as a solo artist and show every side of who I am. I was inspired by the play aspect, with the curtains revealing my next step in my career.”

Off stage, fans were welcomed to a Spotify experiential zone, carefully curated to further immerse them in JENNIE’s vision for “Ruby”. Here, they enjoyed picturesque photo spots to commemorate this one-of-a-kind event, and participated in a giveaway to redeem exclusive Rubify merchandise from Spotify. 

JENNIE has cemented herself as a powerhouse solo artist, captivating audiences worldwide with over 40 million monthly listeners on Spotify. She rounded off 2024 by ranking #8 on Spotify Wrapped’s list of Global Top K-Pop Artists of the Year. Her pre-release tracks, Love Hangover (feat. Dominic Fike) and ExtraL (feat. Doechii), also made impressive debuts with both breaking into Spotify’s Global Daily Top Songs chart on their respective release days.

On Spotify, her music has been spotlighted across major global editorial playlists such as K-Pop ON! and Today’s Top Hits. And for more of “Ruby”, fans can also look forward to exclusive content on Spotify’s K-Pop ON! Video Podcast channel, dropping on March 10.

“JENNIE’s solo journey has been incredible to watch,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “Ruby is already proving to be a defining milestone, and it was an honor to be able to bring her enthusiastic fans together for this special event. We’re proud to help share this new chapter with the world, and remain committed to supporting Korean artists by providing them with a global platform, and fostering deeper connections with their fans.”

100 of the fans in attendance at Rubify were specially invited through a social media event hosted by Spotify to bring JENNIE’s most dedicated listeners to this unforgettable moment.