SEVENTEEN as 1st Global Ambassador of SAPPE's Flagship Fruit Drink Mogu Mogu
Wednesday, June 05, 2024
To strengthen Mogu Mogu's global presence, SAPPE will introduce the "Sip Chew Feel Mogu Mogu" campaign this year as its first global brand campaign. The campaign will kick off in South Korea and France, which are the “Key Countries” and the important “Trend Setters”, to increase its Brand Engagement with the customers in both countries through the product and SEVENTEEN, its Global Brand Ambassador with prevailing popularity across the globe.
The company also conducted a Brand Health Check with Milieu Insight, a well-known market research and data analytics company, to identify consumer needs and engage them in helping develop marketing strategy at the global campaign level. In addition, SAPPE has invited DDB Worldwide Communication Group LLC, the global marketing agency and Omnicom Group affiliate, to help create relevant strategies and carry out activities throughout the campaign. This project is considered a major partnership of the world-class teams.
The SAPPE CEO added that with their iconic energy and positivity, SEVENTEEN will join hands with Mogu Mogu to reach out to the global audience and spread the ‘fun’ and the ‘liveliness’ the brand represents. Propelled by the K-pop group’s popularity, Mogu Mogu hopes to further increase brand engagement, build a unique narrative, and expand its market.
The "Sip Chew Feel Mogu Mogu" campaign is the company's biggest-ever campaign at a global level. All the members of SEVENTEEN will represent Mogu Mogu in communicating with its public worldwide through TVC and numerous marketing tools. Further forms of fun will be arranged for the fans, such as special gifts from Mogu Mogu, Mogu Mogu Special Pack Limited Edition. SAPPE expects that all activities in the campaign will help increase brand engagement by 25%.
"With all this, we intend to create happiness and fun for the fans of Mogu Mogu and SEVENTEEN around the world. It is a significant beginning in building Mogu Mogu into a beloved brand at a global level from now on".
About Sappe
Sappe PCL (SAPPE TB) is well-recognized as the leader of innovative drinks and pioneer of functional drinks in Thailand. Sappe has been running business with its determination that 'We better people's lives through our innovative spirit." The company applies innovations to drive the business creatively in order to produce innovative products and efficient administration. Sappe's core DNA "Creative, Dynamic, Fun" has been perfectly demonstrated through its products and corporate culture.
Currently, Sappe has 12 product brands in 5 categories created by Sappe players and business partners. Beverage products from Sappe have been among the leaders in the functional drink market for over a decade with various refreshments for consumers. Some drinks are made from Thai agricultural products, including Mogu Mogu, Sappe Aloe Vera and All Coco. Sappe's products are distributed in 98 countries worldwide, backed by a strong will to build Sappe into a global brand.
For more info check out SAPPE official website: https://www.sappe.com/en.
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