Leading blended Scotch whisky, Chivas, has announced LISA, one of the world’s most influential K-Pop musicians, as its new ambassador and the first female face of the brand in Asia. Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its new ‘I Rise, We Rise’ campaign, Chivas has teamed up with the iconic and pioneering artist, to celebrate and elevate the next generation of hustlers who are forging their own paths to success.LISA’s success is undeniable; her achievements and style have transcended music and cemented her firmly as a leader in self-confidence, empowerment, and breaking down boundaries within culture. Her own personal story - moving from Thailand to pursue her dreams, to being part of one of the world’s biggest groups, to breaking international records in her solo career - demonstrates how she has successfully elevated herself through hard work and determination. LISA continues to carve her own path, inspiring those around her along the way, and acting as a role model to inspire many people across the globe. LISA’s story blends success and hustle, fully embodying Chivas’ ethos, while appealing to a new generation of Scotch drinkers in Asia.