Krystal As CHARLES & KEITH First Global Brand Ambassador
Thursday, January 13, 2022
CHARLES & KEITH – the go-to label for footwear,
handbags and accessories on the cutting edge of fashion – appoints actress and singer
Krystal as its first-ever global brand ambassador, continuing its vision to empower women
around the world to express themselves freely through fashion.
Known for her keen sense of fashion, the multi-hyphenate who was a member of the K-pop
girl group f(x), is the embodiment of the modern-day woman, who strives to be the most
authentic version of herself.
The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights
this season’s key footwear and bags styles from the Blooming Spring collection: Where fresh
floral motifs, delicate pastels and bright splashes of colours take centre stage.
Both friends and fans alike can also expect exclusive video content, where the talented
multi-hyphenate will showcase her different sides and address burning questions on all
things fashion lifestyle.
“CHARLES & KEITH has always celebrated women, encouraging their expression of
individuality and style through our collections. We’re thrilled to welcome Krystal, whose spirit
closely aligns with our brand values, to the CHARLES & KEITH family. Together, we hope to
inspire women all around the world to showcase their personal style - fun, freely and with
flourish” said brand co-founder, Keith Wong.
“I am truly honoured and proud to be the first global brand ambassador of CHARLES &
KEITH. I appreciate the brand’s consistent endeavour to empower women through fashion
over its 25-year history – creating beautifully crafted collections that feature a wonderful
balance between on-trend styles and classic wardrobe staples,” Krystal said of her new role.
“Spring holds a special place in my heart - you always get the sense that it’s a season for
renewal and optimism – the perfect time to kick-start this collaboration. I am looking forward
to be on set for the campaign shoot and being transported to a floral wonderland with fresh,
playful colours,” she added.
The CHARLES & KEITH Blooming Spring campaign for Spring 2022 featuring Krystal will
launch February 2022.
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