To mark 520, the Chinese Valentine’s Day equivalent, iQIYI will bring this trend from one of the biggest entertainment markets in the world to Singapore by launching the SWEET ON tab, a curated Asian romance collection offering over 600 hours of Asian romantic series and films. 

On top of the 7 SWEET ON Originals, get ready to settle in for a marathon where you’ll cry, laugh and pick your favourite OTP (as in, “One True Pairing”)! Starting from May 20 (520, when pronounced in Chinese sounds like the phrase ‘wo ai ni’, ‘I love you’, in English), fans can indulge in non-stop romance shows totalling more than 600 hours, which will be progressively added to the library over the next few months. 

Spearheaded by iQIYI’s first Korean Original production My Roommate is a Gumiho, Monthly House Magazine starring Kim Ji Suk, and all-round fan favourites from current romance library such as Descendants of the Sun, The Blooms at Ruyi Pavillion, Dinner Mate, Love is Sweet and more!

In the social space, iQIYI International will also present LOVE LESSONS, a series of fan activities to celebrate the passion and love for romance shows! Fans and followers can expect exclusive content on iQIYI Malaysia’s social pages that will consist of carefully curated tips on how to plan the best date and more, drawn from dramas and your favourite celebrities on a weekly basis, throughout the entirety of the campaign.

iQIYI’s Asian romance collection will be housed under a dedicated tab on the service. The collection will be available via mobile apps and website, with easy-to-use functionality including customised playback speeds, high resolution quality (1080p and even 4K) plus 10 subtitles available. Fans can always hit that repeat button and watch your favourite idols fall in love in high definition and slow motion to re-indulge the best moments.