Bobbi Brown Cosmetics is proud to announce KAI, South Korean singer and member of the K-POP groups EXO and SuperM, as Asia Pacific (APAC) Brand Muse. KAI exemplifies the Bobbi Brown ethos of optimism and confidence and personifies the brand spirit of celebrating individual beauty. Renowned as a singer, dancer, actor and model, KAI is a multi-faceted talent – inspirational, original, self-assured – the ideal expression of the Bobbi Brown philosophy and our promise of fresh, healthy glowing skin.“It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. The fact that the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. It’s an exciting challenge to reveal a new part of my personality through this partnership with Bobbi Brown Cosmetics and I can’t wait to share how it will take shape.’ said KAI.